The manufacturer of Subaru automobiles, Fuji Heavy Industries Ltd. (FHI) announced in the beginning of February, the release of a new vehicle “SUBARU BRZ”. This new vehicle is planned to go on sale on March 28, via Subaru dealerships in Japan.
The Subaru BRZ is positioned as a fun sports car that promises to deliver driving pleasure. It features a front-engine, rear-wheel drive layout powered by the Horizontally-Opposed Boxer engine as low as possible. The Subaru BRZ is also equipped with “ultra-low center of gravity packaging” that offers supreme handling performance to the driver.
In the press release, Subaru stated that the brand name “BRZ” stands for “Boxer engine” “Rear-wheel drive” “Zenith”. Subaru’s passion for an ultimate sports car is embodied in the BRZ model with the Horizontally-Opposed Boxer engine, which is one of Subaru’s core technology features.
“Confidence in Motion” being Subaru’s brand statement and its foundation for automobile development, Subaru is a company that is committed to engineering excellence. It also aims at creating products that are in harmony with its customer lifestyles and values. The Subaru BRZ experience will in no doubt gather more Subaru fans with its quest for “Enjoyment and Peace of Mind”.
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The brand direction of Subaru is visible in the BRZ model and has been developed through a joint-project with Toyota Motor Corporation. The manufacturers ambitions to provided a wide range of products to its customers can be seen through the release of this model. Additionally, the car is also said deliver a pure sports experience with superior steering response and a remarkable driving pleasure.
